Life
without numbers[...]
Daniel Everett, an American linguistic anthropologist, has been studying
and living with Piraha for 27 years. Besides living a numberless life, he
reports in a separate study prepared for publication, the Piraha are the
only people known to have no distinct words for colours.
They have no written language, and no collective memory going back more
than two generations. They don't sleep for more than two hours at a time
during the night or day. Even when food is available, they frequently
starve themselves and their children, Prof. Everett reports. They
communicate almost as much by singing, whistling and humming as by normal
speech. They frequently change their names, because they believe spirits
regularly take them over and intrinsically change who they are. They do
not believe that outsiders understand their language even after they have
just carried on conversations with them. They have no creation myths, tell
no fictional stories and have no art. All of their pronouns appear to be
borrowed from a neighbouring language.
Their lack of numbering terms and skills is highlighted in a report by
Columbia University cognitive psychologist Peter Gordon that appears today
in Science.
[...]
Anthropologist
helps Intel see the world through customers' eyes[...]
A native of Sydney, Ms. Bell grew up at her mother's anthropology field
site in central Australia north of Alice Springs. She had just finished
her dissertation on boarding schools for Native Americans when she met an
engineer in a Palo Alto bar. This man's company had just received a major
investment from Intel and was intrigued by the notion that Ms. Bell's
anthropological expertise might help both companies develop better
products.
After conducting an initial study of technology uses in western Europe,
Ms. Bell realized that American engineers assumed that a global middle
class was emerging in Asia that was interested in buying and using
consumer electronics in the same way the Western world did.
[...]