Okay, I know a lot of my friends are really into certain television shows
and unless you're able to TIVO/tape 'em and watch them the following week
this can be hard to do. But I think the idea behind this is really
worthwhile and I encourage everyone to give it a try:TV-Turnoff Network presents the
10th annual TV-Turnoff Week, April 19-25, 2004.
"V-Turnoff Network is a national nonprofit organization that encourages
children and adults to watch much less television in order to promote
healthier lives and communities."
Yes folks - that's the tenth annual TV-Turnoff Week, and if this is
the first time you've ever heard about it, it's not surprising. MTV and
others won't air the ads created by Adbusters, citing policy regarding not
accepting advertising for "controversial issues".
I don't think this is a big controversial issue for most people. The idea
of trying to turn off the tube and get up and moving and doing others
things - gardening, reading, walking, visiting, hobbies, whatever - for a
few days is hardly something that incites the kind of acerbic and volatile
discussions that things like, say, the war in Iraq does.
I wish the television and cable networks would just be HONEST, and say,
"Look, we can't accept advertising that basically kills our business for a
week." I'd think they'd be perfectly justified in such a position and I
wouldn't hold it against them. But to say it's policy against
"controversial issues" is laughable and hardly evokes my sympathy for their
business position.
Anyway. I think it's a good idea. Fire up your VCRs, your TIVOs and
pretend you're in the Victorian era and there's no such thing as TV for at
least a few days, if not the whole week.